Case: BowlnBool
Client objective: Increase engagement across our social platforms with creative content that truly showcases their USP, ahead of their upcoming end of year event
The approach
With social media as the sole communication method, we devised a holistic strategy that integrates all marketing methods that can be achieved through social media
This included; organic content across TikTok and Instagram, UGC, Influencer marketing and paid media.
We reevaluated and updated the brand image and voice, and reintroduced BowlnBool ‘s purpose and values through creative and relatable content, reminding their audiences of the Bowlnbool experience.
Results
23,000+
Unique impressions across organic and paid media
+46.7%
Engagement across two month campaign duration
2.5%
ad conversion rate*
Compared to a 1.1% platform average
1
Sold out event
Case: Smithonomics
Client objective: re-launch the Smithonomics brand on TikTok and be established as a trusted economics content creator within the education community
The approach
Audit of competitors on the platform, understanding the content our audience enjoys and gaps in the market
Define the brand voice and content pillars, ensuring content engaged our various target audience segments in a unified and cohesive manner
Developed a content plan across 3 months that seamlessly positions the brand at the centre of the education community on TikTok,
Results
295%
Follower growth over the first 3 months
34,466
Total views across all videos
+127%
Engagement by month 2 post launch